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Day 1 Update from the 2011 FINA World Championships

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Speedo is in Shanghai for the World Champs. To see everything happening, click 'read more' for news on the opening ceremony and the SOGO department store fashion show in Shanghai. And don't forget to check back for the latest updates.

Team Speedo

NI HAO FROM SHANGHAI!

Welcome to the first in a series of updates from the 14th FINA World Championships in Shanghai. We’ll be sending you news, images and footage live from the poolside over the next 17 days for you to share with your media outlets and use across your digital platforms. Please feel free to adapt the content as appropriate for your market and don’t hesitate to ask us if you have any questions or require further content.

THE VENUE AND OPENING CEREMONY

Set in Pudong on the River East, the Oriental Sports Center is a resplendent piece of architecture. Inspired by water the venue ebbs and flows across the site that will be home to swimming, diving, synchronised swimming and water polo for the duration of the event. Open water swimming will take place at Jinshan City Beach in the Hangzhou Bay.

This evening the venue came alive to host a celebration of water with stunning performances from the Shanghai Songjang Military Arts School, Qianjin Ensemble of Shenyang Military Region, Zhuhai Huafa Ensemble and Synchronized Swimming Teams from Beijing, Sichuan and Tianjin. The Oriental Sports Center turned into a sea of shimmering lights, stunning digital effects and perfectly synchronised performances before the 2,000 strong crowd.

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SOGO DEPARTMENT STORE FASHION SHOW

This afternoon Speedo China staged a fashion show at Sogo Department store based in the City Plaza shopping mall on the renowned Nanjing West Road. The show comprised 4 scenes showcasing AW11 Speedo looks and closed with a showcase of designs created by students from the London College of Fashion out of the legendary Speedo LZR Racer as part of an up-cycling exercise.

Well known TV show host, Xiao Qin compered the show. She said; “I know Speedo through Michael Phelps because he won lots of medals during 2008. Speedo is a trusted brand and the fact that top athletes wear the brand gives me confidence. There are also a lot of great styles in the new collection, as seen here today – Speedo is definitely a brand for me!”

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